At the Ayacucho Market Federation Savings and Loan Cooperative (CACFMA) in Ayacucho, Peru, financial transactions are done directly with customers on-site at their place of business. The goal was to grow their network of sales representatives sustainably and increase footprint and coverage, without increasing equipment costs.
CACFMA’s mission is to provide technology-enabled financial services through a core business model that empowers its employees, in particular, its sales representatives.